Friday, October 14, 2011

OPI - Pink Shatter for Breast Cancer Awareness

I've been seeing a lot of pink lately, which is always a good thing!! It's amazing that a single color can raise such awareness for such an important cause. Which is why I think it's so great that OPI is raising awareness once again with a limited edition Pink Shatter; see press release below.

"OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to support Susan G. Komen for the Cure® in its promise to save lives and end breast cancer forever.  The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month).  Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade." 

Each bottle has a special pink ribbon tag and pink cap wrap to call attention to breast cancer awareness and will be available September through October. Additionally, OPI will also be making it's annual donation of $25,000 to Komen for the Cure®